The essay discusses the relevance of William Morris's utopian vision, as depicted in his novel "News from Nowhere," in the age of the internet. It explores the concept of commons-based production, where resources are shared and managed by a collaborative community, enabled by information and communication technology. The essay highlights the shift from traditional capitalist models to open, cooperative initiatives like open-source software and collaborative manufacturing, emphasizing the importance of non-monetary incentives, mutual usefulness, and social cooperation. It suggests that this transformation has the potential to revolutionize production and social relations, reducing costs, and addressing resource limits while advocating for a shift in our attitude towards production. The essay acknowledges the challenges of countercultural movements but remains optimistic about their potential for a more equitable and sustainable future.